Non fiction authors: If you expect an agent/traditional publisher to have interest, you must prove two things: 1. you are the expert to write this book 2. there’s enough content to fill one.
I suggest to this author that she consider a collection: stories from folks, also caretakers, who have walked this path. Such a book could be a primer, a guide book, a ‘group’ help book….
At the 2008 Santa Barbara Writers Workshop, a writer asked about platform building and branding. Here’s a good example of both. This publish-on-demand author found her market and built her platform squarely on it. Study her website for clues.
Lois Stern is a publish-on-demand author who branded herself as a lay person expert on plastic surgery. One of her speaking engagements resulted in an interview that was included in a NYT story. Hard work over time is what it takes. A good book doesn’t hurt either though plenty bad ones have sold millions as we all know. With the plastic surgery market growing as we grow older, Stern’s timing is spot on.
Lois W. Stern, Author of SEX, LIES AND COSMETIC SURGERY