Archive for May, 2009

Like many writers, during my early years, I worked for nothing. One magazine grew from a start-up to a high end publication that sold for almost 3 million dollars. I did not get a raise when new management took over; nor did I ask. I was happy to be kept on as a freelancer.

A recent business experience led me on a search for stories about fighting the good fight against those who know most writers have little recourse except to take what they dish out.

If you have a story to tell, or know a writer who does, tell us about it in the comments. Or if you’d like to remain anonymous, please get in touch. We may be able to use your story in an upcoming muse-letter.

A Good Example of Branding & Platform Building

At the 2008 Santa Barbara Writers Workshop, a writer asked about platform building and branding. Here’s a good example of both. This publish-on-demand author found her market and built her platform squarely on it. Study her website for clues.

Lois Stern is a publish-on-demand author who branded herself as a lay person expert on plastic surgery. One of her speaking engagements resulted in an interview that was included in a NYT story. Hard work over time is what it takes. A good book doesn’t hurt either though plenty bad ones have sold millions as we all know. With the plastic surgery market growing as we grow older, Stern’s timing is spot on.

Lois W. Stern, Author of SEX, LIES AND COSMETIC SURGERY

http://www.sexliesandcosmeticsurgery.com